YouTube is one of the best platforms to market products or services. YouTube is the largest video sharing website online with over 1 billion users and millions of daily viewers. It’s certain that having a YouTube channel is a great way of driving traffic and generating leads to your website. Did you really wish to start a YouTube channel? This article is here to help! I’ll take you through the important steps so you can be guided on how to create a YouTube channel.
It’s highly recommended that alongside creating a YouTube channel, you should also create a website or blog in which you will be creating quality contents and embed your YouTube videos in your related posts. This is very great for search engine optimization (SEO). Through that, your website will have a higher ranking on Google. Therefore, in other to complement your knowledge on how to create a YouTube channel, you must create a website or blog.
Importance of your contents to viewers
Creating a YouTube video should be strategically based on your audience needs and desires. Your video contents must be able to find a solution to their problems. Therefore, creating a useful and understanding video content about your chosen niche is very crucial to your viewers and that will prompt them to subscribe for your channel and also keep on coming back
The essentials things for the growth of your YouTube channel
A unique channel name A memorable and unique channel name is very important for the success of your channel. If it’s all about your own personal brand, make use of your own name will be an ideal option. But in case you realized that your name is already available on a YouTube channel, try and add initials to it.
But in case you are creating the channel for a brand or company, it will be better to use their name as the channel name. The name of your channel speaks a lot about you, therefore choose wisely
The description you write tells what the channel is all about. This must include your content related keywords because viewers only search for keywords and in response from YouTube, they search your description to generate an answer for them. Therefore, think very well about what they may be searching for that is related to the topic.
How soon you should post
Subscribers on your channel will love to be seeing your new videos constantly. In fact, they will be optimistic of when you will release a new video. In this scenario, I recommend you release 1 video weekly, and it will be better for you to choose a particular day in the week for videos release and make sure you stick with it. You can use the YouTube scheduling tool.
There must be consistency in your branding. Since your contents must reflect your brand, try to choose a brand name that you can stick with. Is not that you will be switching brand name and colours. Not stable on a brand will give your viewers an insight that you don’t know what you are doing. Therefore, you must be focused on one brand name.
Promote your channel on social media
Definitely, you want traffic to your video contents, therefore you must promote it through various social media platforms such as Facebook and Twitter.
Provide a convincing preamble in a post about your video content, so that can be used to catch the attention and interest of your readers. Through this, they will develop an interest to watch the video. This will boost your traffic if you do it consistently.
You must provide value with your first video
Although as a starter, you may find it difficult to provide a good video content. But the truth is that your first video will say a lot about you. It will be a convincing content to your viewers that they are at the right place.
Definitely, every human can make mistakes, but try and make a good research about your content before settling on publishing it. Watch it over and over again to make corrections before you release it for your viewers. Your first content goes a long way in convincing your viewers to subscribe to your channel, so it as to be a good and valuable one. Make sure you add links to your blog in the video description.
For how to make money on YouTube without creating videos, watch the video below;
Perfect introduction and conclusion
Your introduction in a video is a key point that will tell your viewers if they will wait and watch it to the end. In your introduction, you give an insight into what to be expected in the video. They don’t need to be too long, but short with a motivating spirit. But, in trying to give a good introduction, don’t give the main points in the content away. Just provide a highlight on what should be expected in a short message.
A conclusion is a message you give after proving a valuable content for your viewers. In your conclusion, try to call your viewers to action, tell them to subscribe and like your video. It can be just like “ please subscribe to this channel if you see this content helpful and also press the bell icon for notifications of our new videos” If they really see values in it, they won’t hesitate to do that for you and since they will be expecting more of your valuable video contents. Thank you, viewers, for their time and direct them to your next content.
Your camera must be as sharp as possible. Get a high-quality camera to shoot your videos. But besides that, there are some mobile phone cameras that are very good at recording your video too, just like iPhone X. Therefore, if you can’t afford the money for a good camera for a start, you can also use a phone that has a very sharp camera. Make sure you record your video under a clear weather and cool environment without noise.
For how you can perfectly shoot YouTube videos with your smartphone, watch this video;
After recording your video, another thing that is very important is editing. There are many video editing software that can be used. But as a beginner, I recommend Filmora for windows. It’s very easy to use and has features like noise removal and title overlay. Use it to edit your perfect videos.
This guide should be a convincing article for on how to create a YouTube channel. But remember that consistency and focus is the key. Publish constantly, provide valuable contents and don’t switch brand. They are keys to your success.